Embonini yokudayisa, ububanzi bomkhiqizo bubhekisela kububanzi nezinhlobonhlobo zemikhiqizo enikezwa yisitolo.Ukukhetha kahle okuthengiswayo kuyisihluthulelo sokuheha nokugcina amakhasimende, kungakhathaliseki ukuthi uthengisa luphi uhlobo lwemikhiqizo.Kodwa ukuba nemikhiqizo eminingi ehlukene emikhakheni eminingi kungase kudide futhi kubangele abathengi ukuthi babe nezinketho eziningi lapho beqanda khona.
Ukuthola ibhalansi phakathi kobubanzi bomkhiqizo, ukujula, kanye nengxube yokuthengiswayo kuzoba okubalulekile empumelelweni yesitolo sakho, kodwa okokuqala, udinga ukuqonda ukuthi kusho ukuthini konke.Lezi yizisekelo zesu lokudayisa, futhi uma uqala ngokuliqonda ngokucacile, uzolithola liwusizo eminyakeni ezayo.
Ububanzi Bomkhiqizo
Encazelweni yayo eyisisekelo, ububanzi bomkhiqizo lokhu kuhlukahluka kwemigqa yomkhiqizo enikezwa yisitolo.Kubuye kwaziwe njengobubanzi be-assortment, ububanzi bokuthengiswayo, nobubanzi bomugqa womkhiqizo.
Isibonelo, isitolo singagcina kuphela izinto ezine ze-SKU ngayinye, kodwa ububanzi bomkhiqizo wazo (izinhlobonhlobo) zingaqukatha izinhlobo ezihlukene ezingu-3,000 zemikhiqizo.Umthengisi omkhulu wamabhokisi njenge-Walmart noma i-Target ngokuvamile unobubanzi bomkhiqizo omkhulu.
Ukujula Komkhiqizo
Enye ingxenye ye-retailinventoryyequation ukujula komkhiqizo(okwaziwa nangokuthi ukujula kwe-assortmentormerchandise).Leli inombolo yento ngayinye noma izitayela ezithile oziphethe zomkhiqizo othile.
Isibonelo, isitolo singase senze amasu okuthi ukugcina izindleko ze-inventory zehla, zizoba nokujula komkhiqizo okungajulile.Lokhu kusho ukuthi bangagcina kuphela ama-SKU angu-3-6 omkhiqizo ngamunye esitolo.Isibonelo esihle sesitolo esinobubanzi obuhle kodwa ukujula okuncane yizitolo ze-club ezifana ne-Costco, ethengisa cishe yonke into ngaphansi kwelanga, kodwa inketho eyodwa noma ezimbili kuphela zohlobo ngalunye lomkhiqizo.
Ububanzi + Ukujula = I-assortment yomkhiqizo
Ububanzi bomkhiqizo inombolo yemigqa yomkhiqizo, kanti ukujula komkhiqizo kuyizinhlobonhlobo ngaphakathi kwaleyo migqa.Lezi zici ezimbili zihlangana zenze imiksi yomkhiqizo wesitolo oyi-assortmentormerchandise.
Abathengisi abakhethekile bazoba nobubanzi bomkhiqizo obuncane kunesitolo esivamile sokuthengiswayo.Lokhu kungenxa yokuthi imikhiqizo yabo inokugxila okuncane kanye nama-niches athile.Kodwa-ke, angase abe nokujula komkhiqizo olinganayo, uma kungenjalo okubanzi, uma ekhetha ukugcina izinhlobo eziningi zomugqa womkhiqizo ngamunye.
Isitolo samakhandlela, ngokwesibonelo, sizoba nemikhiqizo ehlukahlukene (noma ububanzi) emincane kunesitolo sezidakamizwa esisekhoneni, noma ngabe sinenani elifanayo lemikhiqizo ohlwini lwamagama:
Isitolo samakhandlela sigcina izinhlobo zamakhandlela ezingu-20 kuphela (ububanzi), kodwa singagcina imibala namaphunga angu-30 (ukujula) kwekhandlela ngalinye.Isitolo sezidakamizwa esisekhoneni sigcina imikhiqizo engu-200 ehlukene (ububanzi) kodwa singagcina owodwa noma emibili kuphela. ukuhlukahluka, izinhlobo noma izitayela (ukujula) komkhiqizo ngamunye.
Lezi zitolo ezimbili zinamasu ahluke ngokuphelele ezinhlobonhlobo zemikhiqizo yazo ngenxa yezidingo zamakhasimende azo.
Iphunga nombala kubaluleke kakhulu kukhasimende lesitolo samakhandlela kunokuba nezitayela zamakhandlela eziyi-100 ongakhetha kuzo.Ngakolunye uhlangothi, ukunethezeka kubalulekile kukhasimende lesitolo sezidakamizwa futhi lingase lifune ukucosha umuthi wamazinyo namabhethri endaweni eyodwa.Isitolo sezidakamizwa sidinga ukubeka zonke izinto ezibalulekile, noma ngabe kunenketho eyodwa kuphela ngayinye.
I-Seasonal Merchandise Mix
Imiksi yokuthengiswayo kwesitolo ingase ishintshe nezinkathi zonyaka.Abathengisi abaningi bakhetha ukungeza izinhlobonhlobo eziningi phakathi nenkathi yokuthenga yeholide ematasa.Leli isu elihle ngoba linikeza amakhasimende izinketho eziningi zokupha izipho.Kungase futhi kuvumele isitolo ukuthi sihlole imigqa emisha yomkhiqizo ngaphandle kokutshala imali enkulu ku-inventory.
Isikhathi sokuthumela: May-30-2022